Insomniac News

WISH by Robert James Buchholz

Posted: May 25th, 2012 2:43PM

This towering 50-foot three-piece sculpture encompasses the whimsical feeling of making a wish upon a dandelion. Robert James Busccholz brilliantly utilizes blown glass and mirror mosaic across the entire surface on the giant dandelion stems. All three flowers are illuminated with LEDs that change color and pulse to the beat of the music.

Art installations have grown to become an integral part of Insomniac festivals. These interactive pieces add to the festival experience by inviting you express yourself through various means. Wish is one of Insomniac's signature pieces having been featured at EDC Las Vegas 2011, Nocturnal Wonderland 2011 and EDC New York 2012 and soon to be experienced again at EDC Las Vegas 2012.

Robert James Company produces original large-scale metalwork installations and specializes in the design and construction of Commercial, Residential, Event, and Civic art -- all under the aesthetic vision and structural knowledge of principal artist/designer, Rob Buchholz.

Rob Buchholz grew up Reno, Nevada, in a family centered-around construction and art; his Father and Grandfather were both carpenters, while his Mother and Grandmother were both oil painters. In the summer months Rob would go to work with his father and learned the fundamentals of construction & consequently how to engineer and build projects; skills that would later allow him to work in San Francisco as a project manager building high-rise buildings. During this time, Rob became more interested in creating his own original art installations. Drawing from is interest in art and construction, he found he had the perfect blend of creativity and professional know how to bring his imagination to life. Over time, he also generated enough interest in his work that soon the art and music world (such as Coachella Music Festival, Electric Daisy Carnival, and Burningman) were helping to subsidize his pieces, so he could begin sharing these pieces in their environments for others to enjoy.

Working in the medium of stainless steel, structural steel, polystyrene, structural concrete, and mosaics, Rob Buchholz brings an artistic aesthetic and craftsman skill to every project. Embodying a range of treatments and materials, Robert James’ experiential works enrich the world with his view of where pretty meets raw.

"Wish is a powerful statement of what today's pop-culture influenced art world is about. It's raw and evokes emotion easily with its size and beauty but still has an eloquent touch that will leave its mark in time. I think my art is for a generation that grew up with nintendo, red hot chili peppers, and bmx bikes. We are drawn toward more experiential art rather than static. We like to muddle our art with music, technology, and all things interactive -- even if it's just an iphone picture of yourself in front of one of my pieces at an iconic music festival."

"the sense of family and community which my projects help to create and sustain — both through the development & construction process as well as when fully installed — is great.  Post implementation, there is often a new community that develops through the unique interactions from the attendees at the events. It humbles and astounds me every time."

"i designed Wish with three different sized flowers: one tall, one medium, and one small -- representing my father, my mother and then me. it's just the three of us as a family and the older I get, the more important my parents are to me."