Customize Your Own Pair of New Balance 990s

I’m not so much a hater of Nike, but if I’m going to wear sneakers it’s usually not a pair with a swoosh. Mainly because of a few people I was hanging around with years back who were always talking up their sneaker game, saying BS like “I’m a collector” this and that—and they’d show you their “collection.” Everything Nike. Nike Nike Nike. That’s not a collector. So I stopped wearing the uniform.

If you like the idea of NOT wearing what everyone else is rocking, New Balance recently launched a feature on their website that allows you to customize your own pair of 990v1. It takes about a week from online checkout to delivery, which ins’t bad at all. Colors, materials and details, you’ve got a lot of combinations to choose from. Plus it’s pretty fun creating your own pair. Do yours here.

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