RaveNectar Is Pushing the Limits of Clothing Design
Let’s face it: These shirts and hoodies look amazing.
There’s more to RaveNectar than eye-catching swag, though, so before you frantically search around for a purchase link, let’s talk about what else makes this organization stand out from the rest.
RaveNectar was founded in 2013 through a successful Kickstarter campaign with the slogan “RaveNectar: This Isn’t Clothing, it’s an Experience.” Just as we at Insomniac create experiences through events, RaveNectar and its artists create experiences through clothing production.
A look at a few designs confirms that each piece of clothing is host to a dense matrix of artwork, one that almost tells a story or embodies an experience through patterns. So then, in a sense, the wearer becomes a canvas for an artist to display their craft. The best part? Much of RaveNectar gear is reversible, so you’re essentially wearing two pieces of art in one. Additionally, RaveNectar clothing is printed using a high-quality procedure called sublimation, which gives the garment a more vibrant look than regular screen-printing.
RaveNectar gives independent artists the valuable opportunity to showcase their work. Designers receive a 20 percent share of each sale, not to mention a platform for promotion and recognition: Every artist has a profile on the RaveNectar homepage where they can list social links, photos and more. You don’t have to be a professional to make designs for clothing items, either—anyone can submit designs for review.
So, if you’re wondering why the price tag on this gear runs a bit high, just remember: You can feel good about making a purchase when you know the profits are distributed fairly. In fact, RaveNectar has paid out more than $20,000 to their artists since founding the program. That is money well spent, if you ask us.
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