Armani White
Origin: United States
For West Philadelphia born, Armani White, an early defining moment was at the age of four years old, during a domestic violence episode between his parents. Screaming at the top of his lungs for the violence to end, only to be ignored, Armani channels that built-up emotion every time he steps to the mic.
After uploading ‘Stick Up’ in March 2015, an impassioned one-take, 1 min 13 sec. video, shot in his neighbourhood streets, Armani’s voice suddenly went from silent to amplified. This record triggered the attention of the music industry, with emails pouring in from labels, agents and managers alike. Armani followed this up by releasing a handful of songs, which prompted media coverage from various publications such as Pigeons & Planes and HotNewHipHop and sharing stages with Big Sean, Goldlink and Big Krit. That momentum was continued with subsequent support of Armani’s music on Pharrell & Scott Vener’s Beats 1 radio show, which seemed like the potential tipping point for Armani’s career. As life would have it though, he was struck by the sudden passing of his father. Deciding to focus on supporting his family, he took a step back from his music.
Philly.com writes “it’s clear that emerging from his (Armani’s) cycle of destroy and rebuild is a sense of direction and purpose.” This couldn’t be truer of Armani’s current state, more focused on his music than ever before. The release of his debut project is expected in early 2018.
