The Josh Craig
Genre: Electronic
Origin: United States
The Josh Craig Produces & DJ’s a variation of Experimental Soul & Deep Progressive tracks blending the old w/ the new. He’s known for his stage presence performing originals with amazing vocals as well as his deep vinyl collection.
From Jersey all the way to NYC, The Josh Craig describes himself as a musical scientist, tapping into often unfathomable or lesser recognized mental needs within his music. As an all-round creator, he is immersed in his work as a designer, publisher, illustrative artist, photographer, film-maker, music producer, DJ… the list could go on.
Recognizing the dancefloor as a place of relocation, an integral space for human beings to learn about oneself, The Josh Craig sees the existence of dancefloors everywhere. Not just in clubs, but in the living room or kitchen of a friend, on the driveway or even in the supermarket aisle; we’ve all been there. His debut album ‘Who We Are As People’ is made purposefully to offer the headspace for us to explore anywhere, anytime.
In making this body of work, he acknowledges how the process opened him up to identify with emotions and thoughts that may have otherwise been ignored. This fact culminates in an album that is part a journey within self, but also an offering to others to begin their own, aiding them on their way. Moving through different speeds, genres and sound textures, The Josh Craig dives into the concept of Sound Healing across the album.
Informed by the composition of jazz and orchestral music, along with the raw mixing techniques found in reggae, dub-reggae, traditional chilean and even new wave, ‘Who We Are As People’ sees attention to detail come alive within his preference for atmospherics. This album pairs down the technicalities of the aforementioned genres with the best parts of ambient, minimal techno, electro and breaks. Using completely raw analogue methods, The Josh Craig plays out each album track in full takes, imagining the finished piece as if it would be played with a live band. ‘Who We Are As People’ sees an artist who does not mimic certain sounds, rather focusing on technique and a belief in sound as a deeply healing entity.
